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This web page states the following, "Self Service Data Preparation and Visualization." Our analyzers saw that the web page said " Making Big Data Analytics Easy, Fast and Simple." The Website also said " What is Ideata Analytics? Ideata Analytics is a unified business intelligence platform that helps you prepare and analyze data at scale. Transform and visualize data with Ideata to help your organization view insights like never before. See Ideata Analytics in Action! Clean and enrich your data without writing a single line of code." The website's header had Big Data as the most important optimized keyword. It is followed by Big Data Analytics, Ideata, and Data Analytics which isn't as highly ranked as Big Data. The next words ideata-analytics.com uses is Machine Learning. Advance Analytics was included and could not be viewed by search engines.